Copywriting Portfolio
Nestle
Client: Nestle
Brand: Delta Ice Cream
The Challenge
The client wanted to make special Christmas Cards to send to their business partners and to their VIP customers for the holidays.
The Solution
I suggested that we make two separate sets of Christmas Cards, ones for the business partners and others for the VIP customers. I recommended to the graphic designer to include the ice cream in the visual, by constructing a snowman out of scoops of the ice cream. The copy accompanying the visual was short and sweet, but to the point.
The Result
Cheerful Christmas Cards and a jolly client.
The Translation
Red Card – for the business partners
Ice cold streets, ice cold roofs, ice cold winds….
For New Year’s we wish you only one kind of ice
…. tasty Nestle ice cream!
Blue Card – for the VIP customers
In 2009 we wish you:
365 days of
happiness, success, love….
….and 365 tasty scoops of ice cream!
